Earth Overshoot Day marks the date when humanity’s demand for natural resources in a given year exceeds what Earth can regenerate in that year. For the last 50 years, we have used far more resources than our Earth can regenerate.

This is what overconsumption looks like, the way we use the Earth’s resources has to be managed. In order to do so, all of us (governments, businesses and consumers) need to have a set of resource principles, guidelines and specific actions.

Well, that’s how we see it. And we have solutions and ideas for moving forward.

References: Earth Overshoot Day WWF Australia


Did you know?

All of our packaging is made from recycled resources.
The plastic we use is 100% recycled PE and PP and the paper bands around the products are made from 100% recycled paper.


5 important behavioural actions that matter

Reuse instead of creating more waste, this means none or less disposable items. This requires some planning, like bringing shopping bags, coffee mugs to go and drinking bottles with you when you go out.

Pass on items that you no longer have a use for (clothes, kitchen items etc). And buy second hand as often as you can. Recycling on a large scale is mainly a governmental/business matter and more progress is needed, but you can help in your local area. Recycling facilities can vary greatly from country to country and also from one material to another.

Refuse to buy (most) new things: Do you really need it? And when possible borrow instead of purchase. Lastly, refuse disposables (straws, napkins, bags etc) when they are offered; bring your own for a picnic, coffee to go, shopping and so on.

A virtue and a skill almost lost a few generations ago. We love to see this being a new trend and suggest using some of the Japanese stitching techniques, like Sashiko to repair your loved items (a lot of tutorials on YouTube).

The mountain of crap. We all have to buy less and better. And think about it. Instead of buying 10 cheap t-shirts buy one or two really nice ones that will last. And if you have a hole in something, then repair it (beautifully, so you’ll get a unique piece with a story…)

Our two-pronged mission and resource principles

At The Organic Company we have a two-pronged mission:
1. We want all farming to be organic – no more destructive production.
2. Less and better – because we have to, right?

And these are our resource principles:
1. Recycle, when possible.
2. If new, then organic, biodegradable, FSC or the equivalent.
3. If organic (or sustainable in another area), then certified.
4. Always buy less and better.

Can you see, how important it is? We believe in responsible business, which can be a necessary game changer.