The Organic Company is on a mission...
Our mission consists of two parts:
1) We want all conventional farming to be organic.
2) We want less and better consumption in the world.
We aim to create more awareness around the production of conventional cotton.
Why do we want to do that?
Because conventional cotton production has a highly destructive impact on our environment, earning the title of the world's "dirtiest crop" due to the high number of pesticides and insecticides sprayed on the land.
Approximately 95% of all cotton production is conventional and/or genetically modified.
So, you see, we still have a long way to go.
Thank you for watching.
Learn more about conventional vs. organic cotton here.
You can also sign up for our training platform TOC Academy and get a deeper insight into sustainability and organic lifestyle.