About The Company

Great functionality, cool design and organic cotton are the foundation of The Organic Company.


In The Organic Company, we work with organic cotton as it matters!
We make thorough design as we believe in the-less-but-better-way-of-living.

Honesty, transparency and an ambitious wish to make a difference is a rock solid foundation for the company, founded by entrepreneur Joy Vasiljev in 2007.

Since then, the company has developed a large collection of organic textiles for the home, which includes textiles for the bath, kitchen, travel and meditation.The products are designed by The Organic Company and, from time to time, co-designed with selected Danish designers.

All products are made of organic cotton and certified with the international organic standard GOTS (Global Organic Textile Standard).This standard focuses on 2 major areas; environment and social responsibility, and guarantees that all fabrics are free from toxins and heavy metals, and international workers rights are respected.

The founder

”I see a world out of balance. We have to face the real problems out there. Next to climate change, we have an over-consumption out of control, we have extinction of a vast amount of insects and animals, we leave behind polluted soil and take over more and more untouched land.”

It all started for Joy Vasiljev with a lot of questions. Why is it so hard to find textiles that combine great design with organic materials? Why do we have to choose between the two?

In 2007, The Organic Company was established with the clear mission of proving that a responsible business is good business.

It was not an easy start. The world simply wasn’t ready. And people were unaware of the extremely dirty industry of cotton. Now, 15 years later, The Organic Company produces more than 200 different products and exports to more than 26 countries.

Today, Joy is an important voice in the debate on organic lifestyle, environment and sustainability. She teaches and gives speeches in order to open people’s eyes to the fact that there are different and better ways of doing things.

Good intentions aren’t enough. Change demands action.


2020 Partnership with Hege Borgersen Faber
Hege Borgersen Faber joins The Organic Company as a new partner, co-owner and Commerciel Director.

2018 New address
The Organic Company moves to bigger facilities in the vibrant Nørrebro area in Copenhagen.

2017 Partnership with Peter Midtgaard
Peter Midtgaard joins The Organic Company as a new partner and co-owner participating in corporate strategic decisions.

2014 Partnership with Rikke Bitsch-Nørhave
Rikke Bitsch-Nørhave joins as a new partner, co-owner and Commercial Director and takes part in the daily management.

2010 Joy wins the prize IDEALIST OF THE YEAR
Elected by IVÆKST for gracefully combining business and social responsibility.

2010 The Organic Company becomes GOTS certified.

2007 The Organic Company sees the day
Joy leaves the field of oil trading at A.P. Møller/Mærsk A/S to start The Organic Company.

GOTS certified

Our products are made from 100% GOTS certified organic cotton

Our license no. DK21797.

Always look up brands at GOTS' website (they have an open directory of all being GOTS certified in the world).

Organic cotton is a natural, renewable and biodegradable fibre. Organic cotton benefits cotton producers and the environment in developing countries by avoiding the harmful effects of toxic pesticides, and the reduced cost of production improves social conditions.

The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.

The aim of the standard is to define world-wide recognised requirements that ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labelling in order to provide a credible assurance to the end consumer.

We are also B Corp certified

VIDEO: A talk about sustainability and organic cotton with Joy Vasiljev [in DANISH].

VIDEO: Things you can do to become a more sustainable workplace/company [in DANISH].