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From the first questions to a regenerative future.
Our journey has always been about uniting design, responsibility and long-term thinking.

Founder

It started with a question
“I see a world out of balance. We need to face the real problems out there.”
For Joy Vasiljev, it all started with a question: why was it so hard to find textiles that combined good design with organic materials?
That question became the start of The Organic Company in 2007. A company created from the desire to prove that responsibility and good business can go hand in hand.
It wasn’t an easy start. The world wasn’t ready, and few knew about the consequences of the conventional cotton industry.
Today, Joy is an important voice in the conversation about responsible consumption and organic living.
“Good intentions are not enough. Change requires action.”

Timeline

2007
Joy founds The Organic Company.
2010
We become GOTS certified and Joy receives the Idealist of the Year award.
2014
Rikke Bitsch-Nørhave becomes partner and co-owner.
2017
Peter Midtgaard becomes partner and co-owner.
2020
Hege Borgersen Faber becomes partner and co-owner.
2022
We become B Corp certified.
2024
We move to our new home in Nordhavn, STACK II.
2024
We begin our regenerative journey.

Mission

Our mission is to unite design and ecology.
We create textiles with consideration for both people and the environment, with an ambition to prove that responsibility and good business can go hand in hand.
For us, it's not just about creating products, but about contributing to a better way of producing, consuming and thinking about textiles.

Three basic principles

Organic as a starting point
We work with organic materials because materials matter. The choices we make from the beginning have consequences all the way through the product's life cycle.
All our products are GOTS certified.
Built to last
We believe in durability over quick replacements. Our products are designed to be used again and again, both functionally and aesthetically.
Longevity is an important part of responsible consumption.
Less is better
We believe in owning less, choosing better and using longer.
Less consumption and more conscious choices are a necessary counterbalance to overproduction and overconsumption.

More than products

Our work doesn't stop at what we produce.
We actively engage in conversations, communities and initiatives that create movement and share knowledge.
Through Repair Cafés, talks, education, community walks and collaborations with other responsible companies, we work to inspire new ways of thinking about consumption, care and business.
Because change rarely happens alone.
It happens when we learn, share and act together.

Regenerative business

Change requires more than products.
It requires conversations, learning and joint movement.
We will continue to share our experiences, invite students and collaborate with companies that want to rethink the way we produce and consume.
Because we believe that when knowledge is shared, the possibilities for real change grow.

Circular thinking

We want to extend the lifespan of the products we create.
That means thinking beyond sales. Through sustainable design, better care, repair and responsible use.
We believe that the most responsible product is often the one that already exists.
That's why we work to make it easier to care for, repair and keep what we own.

Sharing knowledge

Change requires more than products.
It requires conversations, learning and joint movement.
We will continue to share our experiences, invite students and collaborate with companies that want to rethink the way we produce and consume.
Because we believe that when knowledge is shared, the possibilities for real change grow.